Introduction: A soft drink that changed the world
To talk about Coca-Cola is to talk about one of the most recognizable products on the planet. Its red and white logo, its iconic glass bottle, and its unmistakable taste have transcended generations, borders, and cultures.
However, few know the fascinating story of its origins, marked by coincidences, transformations, and a unique entrepreneurial vision that turned a local beverage into the most famous soft drink of all time.
In this first part, we'll explore the early years, from the formula's invention by a pharmacist in Atlanta to its consolidation as a growing business.
The origins in Atlanta
John Stith Pemberton: the creator of the formula
On May 8, 1886, pharmacist John Stith Pemberton first prepared the syrup that would become Coca-Cola in his laboratory in Atlanta, Georgia.
Pemberton, a Civil War veteran, sought to create a product that would help relieve headaches, fatigue, and nervous ailments. At that time, pharmacists were inventing tonics and potions, many of which contained exotic blends of herbs and stimulants.
The original Coca-Cola formula was composed of:
- Extract of coca leaves (hence part of its name).
- Kola nuts, a caffeine-rich seed native to Africa.
- Sugar and other natural flavorings.
The idea was to offer a medicinal elixir, sold in pharmacies, that would combine the stimulating effect of caffeine with the supposed therapeutic properties of cocaine.
The name and logo
The name Coca-Cola was suggested by Frank M. Robinson, Pemberton's partner and accountant. Robinson not only came up with the name, but also designed the famous logo in Spencerian script, an elegant script typeface widely used at the time.
Interestingly, that design has survived to this day with very few changes, making it one of the most enduring logos in history.
