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Introduction: a soft drink that changed the world
Talking about Coca-Cola is talking about one of the most recognized products on the planet. Its red and white logo, iconic glass bottle and unmistakable flavor have transcended generations, borders and cultures.
However, few know in depth the fascinating history of its origins, marked by coincidences, transformations and a unique business vision that turned a local drink into the most famous soft drink of all time.
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In this first part we will explore the initial years, from the invention of the formula by a pharmacist in Atlanta to its consolidation as a growing business.
The origins in Atlanta
John Stith Pemberton: the creator of the formula
On May 8, 1886, pharmacist John Stith Pemberton first prepared the syrup that would give rise to Coca-Cola in his laboratory in Atlanta, Georgia.
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Pemberton, an American Civil War veteran, sought to create a product that would help relieve headaches, fatigue, and nervous discomfort. At that time, pharmacists were inventors of tonics and concoctions, and many of them contained exotic mixtures of herbs and stimulants.
Coca-Cola's original formula was composed of:
- Coca leaf extract (hence part of its name).
- Kola nuts, a caffeine-rich seed native to Africa.
- Sugar and other natural flavorings.
The idea was to offer a medicinal elixir, sold in pharmacies, that combined the stimulating effect of caffeine with the supposed therapeutic properties of coca.
The name and logo
The name Coca-Cola was suggested by Frank M. Robinson, Pemberton's partner and accountant. Robinson not only came up with the name, but also designed the famous Spencerian logo, an elegant writing typeface widely used at the time.
Interestingly, that design has survived to this day with very few changes, making it one of the most durable logos in history.
